Capital Efficiency
The Rs. 500/Day Validation Test
Never buy cartons of inventory before validating paid ad demand. Instead, create 2 video variations and launch a single Meta Ad campaign set to Rs. 500 ($4 to $5) per day.
Let the campaign run for 48 to 72 hours. Target broad interest (Age 20-38, All Genders, Location: Kathmandu, Lalitpur, Pokhara, Chitwan).
Validation Benchmarks in Nepal
Cost per Message / Lead under Rs. 80: High winning potential. Rs. 80 to Rs. 140: Moderate, needs creative iteration. Above Rs. 180: Kill the product immediately.
Core Takeaway: Use paid ad metrics to make inventory decisions, not personal intuition.